The Struggle to Find Pregnancy Support on Google
Why online visibility matters to women like Kayleigh. In their loneliest moment, you can bring hope through Google and AI.
When Kayleigh found out she was unexpectedly pregnant at 37, fear came before clarity.
Living far from her family, working at a Christian organisation, and facing the weight of potential judgment, Kayleigh didn’t know who to talk to or where to turn. So, she turned to the same place many of us do when panic hits: Google. Her search was simple: a way out. And that’s what she found.
The first two results were abortion clinics.
One hung up on her. The other never followed up.
Her experience was transactional, and she felt isolated.
In her words:
“Though abortion never aligned with my values… it just felt like the only way out. I was spiralling.”
On her third search result - almost by accident - Kayleigh discovered Diamond Women. She assumed it was an abortion provider, but what she found was something entirely different: hope, time, clarity, and care.
Why Search Visibility is a Lifeline
Kayleigh’s story isn’t rare. In fact, it reflects a growing trend.
In Australia, over 40,000 women face an unplanned pregnancy each year.
89% of people turn to Google first when looking for health-related information. Increasingly, they’re also turning to AI tools like ChatGPT for immediate, confidential answers. But unless we’re there, on the first page of their search, they may never know that wrap-around, non-judgemental care through a service like Diamond Women even exists.
Thousands of women like Kayleigh, conflicted, scared and alone, are left facing life-altering decisions without the clarity or support they desperately need.
That’s why search visibility matters. When a woman is searching in panic, she doesn’t have time to scroll or wonder whether an AI suggestion is the right one. The first few results often define her next step.
When Search Becomes a Turning Point
Kayleigh and her partner Ty spent over two hours with a Diamond staff member. In their words, “We walked out with clarity, with confidence and with courage.”
That unexpected click on a Diamond Women link became the catalyst not just for a decision, but for an entirely new life.
Today, Kayleigh is a confident mother. Ty is a proud and present father. And at the time of first publishing this, they've been married for two weeks! On the morning of their wedding, Kayleigh sent a message to our founder that read:
“We feel the support from Diamond not only helped us with an unplanned pregnancy, but helped us lay great foundations for our relationship as a whole.”
This is what wrap-around care looks like. It’s not just a moment of intervention - it’s a foundation for the future.
You Can Help Her Find Us
Right now, many women searching online or asking ChatGPT will only find clinical, high-pressure or one-sided solutions. But you can help change that.
Your gift helps keep Diamond Women visible - online and in the tools women trust.
It means that when a woman searches “pregnant and scared” or asks “what do I do if I’m unexpectedly pregnant?” she doesn’t have to settle for fear-based answers.
She can find hope instead. And real choice.
Give today to help more women like Kayleigh find the support they deserve, right when they need it most.
